Kobalt wanted to expand on there Power Tools line and they needed a refreshed look for their products and brand.

Kobalt asked Reach Innovation to generate multiple concept designs for their Power Drill. We showed them ten different concept designs in a very short time frame and they ware able to select the most fresh ideas that displayed their brand language in the most refreshing way. The design execution of the ergonomics and material & trim ware extremely satisfying to our client.